Site Audit will let you know if GoogleBot can crawl and index your site. Using a backlink analysis tool will help you compare competitors’ backlink sources against your own domain and compile lists of referral sites not currently linking to you. Carefully structuring internal links helps distribute authority to elevate pages’ ability to rank well in search results. For user retention and rankings boosts, follow all mobile friendliness and page experience guidance highlighted in audits. Having your site properly indexed is critical for organic ranking.
URL Resolve
If you need to perform page-level evaluations SEO Anomaly as part of your SEO audit work, this tool can help you manage these and see what’s happening on the page at a glance. The SEO Pro Chrome Extension, built by Kristina Azarenko of Marketing Syrup, is a fantastic Chrome extension meant to help supplement your SEO audits. Before moving forward, investigate and ensure that Ahrefs is the right solution for you. As with most other SEO audit software applications, the features and benefits increase as you increase your pricing tiers. It has a free version, a lite version with around 10,000 URLs per audit at $13.50/month, and a Pro version with 500,000 URLs per audit at $35.00/month.
- There are many benefits of SEO audits, including improved website visibility, increased traffic, and higher conversion rates.
- For example, a technical SEO audit helped BetterVet, a mobile veterinary service, fix critical site errors affecting the crawling and indexing of their content.
- This is because you show that your information is backed up with sound research.
- And it’s something you need to prioritize as part of your SEO audit checklist.
Before you go, do you want more SEO tips?
Automated tools also exist for finding these types of problems, including Screaming Frog’s Broken Link Checker. Either way, finding and repairing your broken links is a critical part of just about any site audit. While it’s not a penalty—per Google, it’s actually a filter—it can cause problems with your SEO, especially if your duplicate content problems are severe. Duplicate content can come in the form of duplicate page titles, duplicate meta descriptions, physically duplicate content on your pages, and pretty much anything that’s duplicated on site. Duplicate meta descriptions are not the best way to optimize your site, because Google wants to find pages that are unique enough to add significant value on their own. One of the ways they do that is by looking at whether or not you have 50 pages of content with the exact same page title and duplicate meta descriptions.
This continuous monitoring creates a feedback loop that keeps your website optimized over time, without requiring constant manual intervention. These enhanced search result formats often appear above traditional organic listings and can significantly affect visibility. To audit the outgoing links on a single page, you can use the MozBar to highlight all internal and external links and make sure your anchor text is descriptive. The easiest way to audit lazy-loaded content is simply to use Google’s URL Inspection Tool.
In terms of SEO audit features, the Starter plan gives you up to 50 sites tracked, 5,000 site audit pages, and a Google Analytics integration. ContentKing is a dedicated site auditing SEO tool for monitoring many sites or pages that are updated often, especially by more than one publisher and/or developer. For monthly plans with 1,000 pages selected, ContentKing provides a Basic plan at $39/month, a Standard plan at $149/month, a Pro plan at $279/month, and an Enterprise plan at $1,189/month.
