Media buyers are in charge of purchasing ad space or time on various media platforms such as TV, radio, print, or digital. To summarize, a Media Buyer is a technical role responsible for deploying targeted ad campaigns to the right target audience. Their role involves strategizing, identifying target audiences, setting up campaigns, tracking and optimizing results, and creative testing and iteration. First and foremost, it offers a dynamic and exciting career in the fast-paced world of advertising and marketing.
- However, the media strategy and advertising creative must be native to the platform.
- The average media buyer salary has risen by $12,585 over the last ten years.
- In more recent months, the role of Creative Strategy has also become more important when strategizing a successful paid media campaign.
- The Paid Media Manager will be responsible for TNNG’s clients’ next-level success across digital channels.
- A Media Buyer is responsible for purchasing advertising space or time across various media platforms, such as television, radio, print, and digital (Although this article is focused on digital-only platforms).
- The highest-paying cities for media buyers are Burlington, VT, Boston, MA, and Seattle, WA.
Where can a Media Buyer earn more?
- For instance, some Coca-Cola media buyers began as marketing coordinators and advanced to media buyer positions after getting experience.
- The Senior Media Buyer will be responsible for media planning, media strategy, communication, and media buying.
- Relevant job experience, such as internships or entry-level positions in media planning or buying, can also be highly valued.
- Often confused with media buyers, a Social Media Manager manages an organization’s organic presence and engages with its audience on social media accounts like Facebook, Twitter, Instagram, and LinkedIn.
- Before you start throwing money at these platforms, a seasoned media buyer will want to understand the campaign’s objective, set achievable KPIs, and understand the budget they are trying to deploy.
Someone who is driven programmer to succeed, who is looking for exposure to grow as a personal assistant or to become an executive. Someone with Interpersonal skills is a must as well as great writing and communication skills. Innovative Vision Marketing has become the leading destination in the sales and marketing sector.
Marketing, Advertising, PR
A Facebook media buyer is responsible for deploying ad creative across all Meta advertising channels, including Facebook Ads Platform, Instagram ads, Audience networks, Whats App, FB Messenger, and more. Whether you are scrolling through your high-school friends’ Facebook feeds or looking for new recipes on TikTok, the Media Buyer job primary role of a social Media Buyer is to get their brand’s ad creative in front of the right target audience. Additionally, media buyers who work for agencies may be required to attend client meetings or events outside of normal business hours.
How much does a media buyer make?
The Media Buyer role differs from the Social Media Manager role, as media buyers purchase advertising space or time across various media platforms. It was a typical night for you, scrolling through your Instagram feed after a long day at work, and bam! You get hit with an ad for the shoes you discussed with your friend earlier that week. This article is a complete guide to the state of social media buyers, including salary guidelines and how you can hire your own media buying weapon or get hired by your dream company as a buyer. We are looking for a results-driven Digital Media Buyer with expertise in digital marketing and a particular focus on social media advertising platforms.