You can try the tool TinyPNG (it comes as a WordPress plugin too). Image files that are too big take ages to load (that can mean a few seconds in the SEO world). Therefore, you should optimize the image sizes and find the ideal balance between size and quality. To test the page speed, you can use PageSpeed Insights from Google. Besides the speed score, you’ll also get tips and hints on how to improve the site speed. They think their “link juice” will spill out to other websites and their authority will suffer.
Create a persuasive search appearance
The EXIF data provides search engines with additional context and relevant information about your image. Images aren’t just about web design, alt tags help search engines like Google to interpret the images on your page. On-page SEO is crucial for a successful website with high search engine rankings.
Manually check the top-ranking pages
Make sure your meta descriptions provide a compelling summary of page content. And, of course, always aim to create high-quality content that provides value to your readers. External links help search engines SEO Anomaly understand the broader web and how your content fits it. However, it’s important to link only to high-quality, relevant sources. Too many external links or links to irrelevant sites can harm your SEO efforts. Use them strategically to enhance user experience and build trust with your audience.
Tips for Optimizing Content
Using your target keyword (and other relevant keywords) within the H1 to H6 tags communicates the topical relevance to search engines. It also enhances the user experience by providing a clear hierarchy. An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results, attracting more organic traffic to a website. It involves a variety of techniques, such as keyword research, on-page optimization, technical SEO, and link building. Technology is a key element for any on-page SEO strategy, as it determines how users interact with a website. A slow-loading page impacts the user experience and search engine rankings negatively.
Keyword research tools like KeywordsFX and Keywordtool.io can help you understand the keywords people research related to your products and services. Each page on your site should include text content that discusses the page’s topic. More important, optimize your page to match the search intent behind the keywords. Examples of on-site SEO efforts are creating and optimizing content according to search intent and streamlining your site navigation.
- You probably know that you should be using your main keyword and variations thereof throughout your content.
- But a keyword like “esports earnings” is definitely one you should be targeting since it’s got low competition and some really high search volume.
- Meta tags are snippets of text, formatted as HTML code, that describe the content of a webpage.
- For example, some time ago I relaunched this list of SEO techniques.
- Most internet users don’t read the text on a page word by word.
- And the better Google understands your page, the more likely it will be to rank your content for relevant search terms.
Off-Page SEO refers to actions taken outside of your website to impact your rankings within search engine results pages. Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add HTML meta tags to a web page. Here’s a simple explanation of meta tags SEO, with tips for adding meta tags to any website. If a shopper is won over by your product description, you need to make it easy for them to add that item to their cart.
This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is. It’s typically limited to 160 characters to fit within the preview on search engines, but can sometimes be calculated in megapixels depending on your preferred search engine. Use this space to highlight the key points of your page and encourage searchers to click through to your page. Consider adding external links to your on-site SEO checklist as well.
Say hello to more time and fewer headaches with WebFX’s on-page SEO services, which include everything you need to optimize and turn your site’s SEO into a revenue driver. Generally speaking, the more backlinks (from unique websites) a page has, the higher its chances of outranking its competitors on the SERPs. This means that you probably shouldn’t try to shoehorn outbound links in your content in hopes of ranking higher. In this section, I will cover some of the most important things you should look after to rank higher on the SERPs (search engine results pages) and attract more clicks to your content. If your page struggles to rank in the top 10, one of the reasons may be that it lacks the information that searchers are looking for. To find out if that is the case, you’ll need to compare topics covered by top-ranking pages against topics covered by you.